Reinvented logotype design, brand identity, and promotion for the annual gala benefiting ALS research.
White Coat Affair Brand
The annual gala, White Coat Affair, needed a refresh that matched its prestige. I was tasked with improving the gala’s brand identity to elevate the event based on its growth over the last seven years.
I designed a custom logotype with an identity system that matched the warmth and exceptional experience of the ALS community that celebrates progress of ALS research at the each year. As part of the identity system, I built components including printed and email invitations, signage, presentations, and booklets.
This redesigns resulted in improved brand recognition across platforms with a new look that appropriately represents an incredible community at the event and around its promotion.