Carolyn Rodgers
design & illustration
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Website Redesign

Website design, ad creation, and social media design for a nonprofit biotech.

 

Website design, ad creation, and social media design for a nonprofit biotech.

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Contact Us Page.jpg
ALS Awareness Page.jpg
 

ALS TDI Website Redesign

Users quickly left the ALS Therapy Development Institute’s website without taking action. My team and I were tasked with making an engaging website to encourage users to understand and support the company’s mission.

I created redesigned mockups of over 60 pages of the website that focused on easy, actionable prompts. To set the new site up for success, I also made style guidelines for future updates and worked with my team of writers and digital marketers to plan for regular improvements, analysis, and maintenance to the website.

The project resulted in a lowered bounce rate of 11% and  an increase of visitors by 33% in the first month.

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What is ALS Page.jpg
Donation Page Before and After.jpg