Carolyn Rodgers
design & illustration
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ALS TDI Brand

Refreshed brand identity system for the world’s foremost drug discovery lab focused on ALS

 

Refreshed brand identity system and photography for the world’s foremost drug discovery lab focused on ALS.

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ALS TDI Brand Identity

The ALS Therapy Development Institute’s confusing rebrand left the company divided into two identities: one was a fundraising team and the other a research lab. I was given a new logo and tasked with making one cohesive identity around it.

I created a dynamic brand that expressed the authentic, innovative, and driven nonprofit biotech. The rebrand included photography and video assets, brochures, informational sheets, annual reports, table tents, hand-drawn logotypes for sub-brands, banners, website redesigns, social media imagery, digital ads, direct mail and email appeals, stationery, and a corporate sponsorship package.

The project resulted in greater brand recognition as a research lab and leading organization working to cure ALS. Supporters new and old gained awareness of opportunities to get involved in the company’s mission; like donating, sponsoring events, or hosting fundraisers.

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